Sandvik Health & Safety
Working for FUSE Design, I was briefed to illustrate characters which could be animated into an engaging health and safety campaign. Sandvik are an industrial mining company, operating many sites with offices and heavy machinery. The brief was to have two characters, one clumsy and one smart.
My response was a moose and a canary, one a bungling oaf, the other intelligent and precise. The canary bird is also historically associated with the safety of miners. The result was a successful animation that made the dull topic of health and safety more engaging to Sandvik’s employees.