The Folly Brothers

I was briefed to design a logo for The Folly Brothers, a Bluegrass band located in Leamington Spa. The inspiration for this piece was the music genre and its origins. Bluegrass has its roots in the early 20th century deep south of the USA, a time synonymous with moon-shiners and bootleggers. I was really keen to give it an authentic feel, so I chose to use traditional methods. After drawing

the logo on layout paper and light box, the design was transferred to linoleum block. Carving the linoleum gave it a textural quality that I couldn’t have achieved digitally. The block was then printed with hand-mixed ink on card stock and finally scanned in so the brand could be used digitally.